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Labelling Scheme for Smart Devices
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Helping Australians choose secure smart tech

Australians are using more smart devices than ever — from TVs, doorbells and cameras to robot vacuums and solar inverters. But with convenience comes risk. Many consumers don’t know whether the device they’re bringing into their home is secure.

The security label for smart devices will help fix that. The new label is being co-designed in partnership with the Australian Government and will give consumers in Australia clear, upfront information about the security of a smart device before they buy it. This will help Australians make informed, secure choices.

Led by IoT Alliance Australia (IoTAA) and funded by the the Australian Government’s Department of Home Affairs, the labelling scheme is a key element of the national 2023–2030 Australian Cyber Security Strategy.


Project timeline Get in touch FAQs Project team
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Get involved

We’re in the co-design phase and we want your input.

We are engaging:
Manufacturers and distributors | Consumer advocacy groups | Cybersecurity and standards experts | International partners

Key design areas include:
Scheme model and governance | Security standards | Label design | International alignment | Consumer education and outreach

Get involved, help shape the future of smart device security in Australia and showcase your security credentials.
Register here to be part of the co-design or stay informed.
Want to know more? Watch the first Industry Briefing and download the presentation.

Advocacy Resources

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Calling manufacturers and suppliers

If you’re a manufacturer or supplier of consumer-grade smart devices — we’d love to hear from you.
This is your chance to be among the first to adopt the new label, demonstrate your commitment to security and showcase your credentials.

Email us directly at labellingscheme@iot.org.au to register your interest.

About the project

IoTAA has been appointed by the Australian Government to lead the co-design and delivery of the Labelling Scheme for Smart Devices, working closely with industry, consumer groups, government agencies and international partners. The goal is simple: to make smart homes across Australia safer.

This scheme will:

  • Help consumers assess and compare the security of smart devices at point of sale
  • Reward manufacturers who prioritise secure design
  • Set a benchmark for industry and align with global best practice

Why it matters

The average Australian household now has more than 30 internet-connected devices. While smart tech makes life easier, it also increases the risk of cyber intrusion - and too often, security is overlooked. Without action, that risk grows. But with the right information, consumers can make informed choices - and industry has a clear incentive to lift security standards across the board.

“Raising consumer awareness about smart device security is an important first step in reducing cyber risk. It’s also a great opportunity for manufacturers to take the lead in raising security for all of us.”

Judy Anderson, Chair, IoTAA

Part of a bigger plan

The labelling scheme is a priority initiative under Horizon 1, Shield 2 of the 2023–2030 Australian Cyber Security Strategy, which aligns Australia with global leaders who are moving toward greater transparency and security in consumer tech. It follows the passing of legislation and rules for a mandatory minimum security standard for smart devices in November 2024 and March 2025 respectively.

Please see Security Standards for Smart Devices for more details and guidance.

“Australians need to be able to trust that the devices they bring into their homes won’t compromise their safety.”

The Hon Tony Burke MP, Minister for Home Affairs